Archive for July 26th, 2007

SEOMOZ - Rand Fishkin Directory Revenge

Thursday, July 26th, 2007

Seomoz Rand Fishkin owner of a Seattle based search engine optimization company has been attacking the directory industry lately with his mild mannered antics. According to his statements at his White Board Friday Show, web directories are a waste of money that he gave an advice to one of his posters. So where does this all started ? How come Mr. Fishkin suddenly came out of the blue doing this outrageous attacks on web directory ? It all started on late May or early June when most of the directory owners were dissatisfied when Rand, without an announcement, made the tool from FREE to PAID. Its ok when something in advance should be announced after all he has made the tool free for some time already and announcing it would not be of much a difference since many people would really purchase it at a reasonable price. More story can be read Here. That tool by the way was popularized by Jeff Behrendt of Aviva Web Directory of his Strongest Directories List . Now let me ask you this, how many directory owners helped Mr. Fishkin popularized his SEOMOZ Tool Page. Does an average or normal website owner care about page strength of their website ? Is it right for Mr. Fishkin to attack the people who have helped him dearly promoting his tool ?The problem with Rand Fishkin, the revenge plot is very open and visible. He attacked Aviva and Jeff without even considering that the guy has helped a lot in promoting his tool even though its inaccurate. There is a fine line between quality directory and crap and I don’t disagree with that term but taking Aviva out as an example, whip it and say it lacks the credibility to rank in its own keyword search term just because an SEO expert has been published as a QBC is totally wrong. A follow up on this is telling the public that he is in constant contact with Jeff, indirectly telling the public that they are cool with each other while openly whipping Aviva and Kwik Goblin is definitely a poor show of a stand up comic for an SEO expert. In fact the term should be a Modern Day Backstabber.

However, there are always people who believe in justice. It is an honorable thing and a very friendly gesture that John Scott of V7N has defended Jeff in his absence. See other posts of Rand Fishkin and some followers in this Section of V7N Forums. In my opinion Rand should have taken his own site as an example rather than others. That is a noble thing to do. It is like in a party and you are the host, have invited some guest and openly you shoot the certain invited guest with an arrow in the limb then you say now we can have a toast.